As a freelance copywriter, I support startups and teams at larger companies to write engaging, audience-focused copy with a clear messaging in a wide range of formats: from social media to landing pages, and from blog articles to brand books.

As a work-for-hire novelist, I collaborate with publishers and book packagers at Warner Bros. to write fast-paced, expertly-plotted, and heartfelt stories under tight deadlines.

I hold a Masters in Information and Communication and started my career as an Account Manager for renowned international advertisting agencies (StrawberryFrog in Amsterdam and Ogilvy in Melbourne).

Industries I’ve written for:

  • Tech: WeWork, Countr (shopping app startup), IWD (merchandising software)

  • Beauty: Bastide, Bawdy

  • Apparel: Herroom and Hisroom (lingerie), Camille D. (jewelry)

  • Lifestyle: Singulart (digital art gallery startup), Ode à la Rose (florist)

  • Travel: AccorHotels, Fora (travel agency startup), Away Travel, Condor Airlines

Click on the buttons to read samples of my work:

I might be the right fit for your project if you:

- Need someone with a strategic mindset. What is the biggest challenge we need to address? Who's the audience? What is the main point we need to get across? What's the angle? How can we be more specific? I'll help you think through the answers to achieve the best results.

- Want high quality content that is ready to go. I pay close attention to word choice, rhythm, sentence structure, punctuation*, and so many more elements that only nerds like me think about because we know it makes a difference. The result is squeaky clean copy that feels effortless to the reader. A client recently called me a magician, which I know sounds super braggy for me to say but, oh well.

- Believe in the power of good storytelling and want to infuse some personality into your content.

- Like a no-nonsense, clear, and authentic approach. No fluff here.

- Are new to the American market, are talking to an international audience, or have another cross-cultural aspect. I've lived in four countries, three continents, studied five languages and speak/write in two with native proficiency. Oh and I have two citizenships now. Sometimes I just really want to be an international spy, but I don't think that involves much writing, sadly.

* You get one exclamation mark per text. One. Ask me why.

What I do:

COPYWRITING AND CONTENT CREATION

  • Conceptualize, write, and edit copy in a wide range of formats: email marketing, newsletters, social media, landing pages, taglines, blogs, event and media kits, brochures, packaging, etc.

CONTENT STRATEGY AND COMMUNICATIONS CONSULTING

  • Support startups and entrepreneurs in tech, entertainment, art, and travel on content strategy and storytelling

  • Craft clients’ stories, articulate positioning, and define their voice to help establish their brand, seek funding, and deliver cohesive and impactful messaging

  • Understand objectives, conduct audits and competitor analyses, identify content pillars, propose actionable plans to create content, and execute

FREELANCE JOURNALIST

Bylines in Women’s Health, Refinery29, Writer’s Digest, Yahoo Style, French Morning, Le Point, etc. I was also a freelance newspaper journalist in France and have interviewed hundreds of people.