Fashion Experience
[See more recent fashion writing projects: Countr, DOU.K Studio, Fils Unique.]
My fashion experience ranges far and wide.
My childhood passion lead to many summer retail jobs in France, learning to fold a bazillion t-shirts in record time and assisting clients with styling.
As an Account Manager at advertising agencies BSUR and StrawberryFrog in Amsterdam, I worked on accounts including Wrangler Europe and Onitsuka Tiger Global. I handled client relationships, liaised with creative and production teams internally, wrote briefs, presented creative concepts, proofread and check all materials before going to print, conducted market research, helped organize and attended photoshoots, etc.
In 2009, I published a 124-page Guide to Fashion for teenage girls with Fleurus Éditions in France. Many of my other books for Fleurus Éditions also deal with fashion, including my popular series of books of personality quizzes.
My TV pilot, FASHION HIGH, reached the top 1% in the Austin Film Festival Screenplay Competition (one of the most renowned competitions for TV writing).
As a copywriter for Chandelier Creative, I was the main writer in charge of the social media content creation on HerRoom, the leading lingerie retailer in the US. I created editorial calendars, researched, wrote, self-edited, sourced images for and published hundreds of posts.
I also write articles about fashion for select publications.
YAHOO Style
I interviewed French entrepreneur and cult fashion designer Morgane Sézalory for Yahoo Style.
"When I learned about French fashion label Sézane’s first collaboration with Madewell in 2014, I had one thought: We’re finally going to talk about Sézane in the US. The Internet loves a French girl fashion story: How to make your hair look French, tuck in your shirt, tie your scarf. I’m French—and even I click! But I’d come to accept that French-girl style is more of an idea, a concept perpetuated by editorial spreads in fashion magazines and a few famous French women, than something tangible. However, if one person’s managed to bottled its essence, it’s Sézane’s founder, Morgane Sézalory. French women (everyday, you and me women) are buying her embroidered blouses, flowy dresses, heeled booties, and chain bags by the basketful."
the belladonna
"If you’re facing imminent and unavoidable contact with children, call customer service right away.
Congratulations on your purchase of white jeans! We at the White Clothing Company recommend that you follow a few simple steps to make sure you can enjoy our product and look fabulous for hours to come, or at least a few minutes.
Please refrain from consuming any colored drinks while wearing your white jeans. Jasmine tea is especially problematic due to its close resemblance to urine. Our beverage of choice is Coconut LaCroix but you may also drink vodka or suck on ice cubes.
Colored foods are also to be avoided at all costs. In fact, go ahead and throw out that beetroot right now; you know it’s just a disaster waiting to happen. The list of acceptable foods includes egg whites."
herroom
guide de la mode - published by Fleurus Éditions, 2009
Samples from the Guide To Fashion for teenage girls (124 pages) - Available in French and Czech
